During the COVID-19 pandemic, innovative ways to digitally showcase vehicles needed to be explored. One of them, the “virtual showroom” that was showcased during the Geneva Motor Show 2020, was so successful that VW wanted to integrate it into their local car dealerships. This way, customers could experience a specific car model that was not in stock locally but could be rendered by real-time 3D publishing technology. Possible customizations included changing the car color, the interior, the rims and the surrounding, among other things, on the fly.
Project
I was tasked to design the iPad app, where customers could make adjustments to the vehicle and environment in real time. This included the UX as well as UI design.
Challenge
The main challenge was to fit all the different styling options on the screen, without cluttering the stage and still be comprehensive for inexperienced users.
