Earlier work

Selux: Smart Lighting

2018 · Creative TechnologyClient: SeluxRole: Concept, video design, and coding

For Light + Building 2018, Selux presented its Smart Lighting concept through a flip-dot installation. I worked on the concept, moving-image design, and code for the presentation.

Selux Smart Lighting presented on a flip-dot wall at Light + Building 2018.

Project

Smart Lighting describes connected urban lighting as part of a wider digital infrastructure. The exhibition format translated that abstract subject into something physical: a wall of mechanical dots that could switch between light and dark states.

The project used the grid and movement of the display as its visual language. Alongside the installation, I created an explanatory video that carried the same aesthetic into a conventional screen format.

The explanatory film carries the visual language of the flip-dot display into a linear narrative.

What was created

The work combined coded sequences for the physical flip-dot wall with a film explaining Selux’s Smart Lighting concept. At the fair, digital information became mechanical movement across the installation; the companion film carried the same black-and-white dot language into a linear narrative.

Looking back

The flip-dot wall could not reproduce a normal video, and that was exactly what made it interesting. Every sequence had to work with a coarse black-and-white grid and the physical delay of moving dots. The explanatory film could be more fluid, but it still had to feel as if it belonged to the same system.

Credits

Client: Selux. Exhibition: Light + Building 2018. Concept, video design, and coding: Oliver Hannemann. Video sources: CDLX GmbH and Selux GmbH.